Search queries

What people actually typed before clicking on Google and Bing — stitched to downstream leads and pipeline.

Queries tracked

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Across — campaigns

Impressions

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+8% vs prev 30d

Avg CTR

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Where your search budget went

Split by queries that drove pipeline vs. queries you should consider excluding.

Converting

Exploring

Wasted

— on converting — exploring — wasted on 0-conv queries

Platform:

Campaign:

Match:

Conv:

Sort:

0 queries

	Search term	Campaign	Match	Impr.	Clicks	CTR	7d

heeet AI Beta

Search query intelligence

AI Summary · queries

~$0/mo can be reclaimed by adding 0 suggested negatives. link attribution tool is your top-converting non-brand query at 11 conversions / $21.4k pipe. Brand searches (heeet) drive 2.6× more pipeline per dollar than non-brand.

Updated 4m ago Claude Opus 4.6

Smart insights

Reclaim wasted spend
$0/mo

utm generator free and hubspot login spent money with 0 conversions. Add them as negatives to reclaim budget.
Top converter: link attribution tool
11 conv

Phrase match · brand-nonbrand-q2. $21.4k pipe. Consider moving to exact match and bidding +20% to capture more of this demand.
Cross-campaign overlap
Google

brand-nonbrand-q2 and link-tracker-exact both trigger on utm link tracker. You're bidding against yourself.

Ask heeet AI

Ask me about any search term — I'll pull CTR, CPA, downstream deals, and recommend negatives or bid changes.

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